Wellington brings their appetites and sense of adventure for two food-filled weeks each winter during Visa Wellington On a Plate. Sputnik has been working with the annual food festival for the past couple of years to grow its reputation regionally and nationally through a traditional media programme that spans long lead media including Cuisine, Dish and Kia Ora, national television, online and print media and regional print and radio. In 2015 coverage of the festival reached a readership of more than 19 million through more than 150 stories.
43% increase in pieces of coverage year on year to 2015
88% increase in readership year on year to 2015