Sputnik is working with Pipfruit New Zealand, which represents the apple and pear industry, to help tell the story of our apples to the world. It’s a story of provenance, of cutting edge innovation and technology, of strong working practices and a commitment to minimising the use of chemicals that results in crisp, delicious fruit that looks as good as it tastes. We’ve told the story of the industry through the people who work within it: the pickers, the packers, the innovators. These stories have been told through engaging video and in depth longform written stories on the Pipfruit website.