A specialist in some of the world’s most prestigious watch brands and finest high-end jewellery, Partridge Jewellers is New Zealand’s oldest family jeweller.
When Partridge Jewellers approached Sputnik the brief was to build a profile in editorial media and strengthen its position as the country’s top luxury watch and gems atelier.
In a market flooded with competitors, all vying for a limited number of fashion spaces, we knew Partridge Jewellers needed an edge. By keeping up with international trends before they hit newsstands and identifying the moments where Partridge Jewellers is leading the industry, Sputnik has developed a sustainable PR programme that includes carefully curated product placement and feature articles that tell the wider brand and business story.
We’ve also designed events to profile visiting experts and launch new collections, and helped build their social media presence.
Since partnering with Sputnik in 2011, Partridge Jewellers has appeared in every issue of Fashion Quarterly, Simply You, The Denizen and Bride & Groom. It regularly features in New Zealand's leading lifestyle publications, like Kia Ora and the New Zealand Herald’s Viva, and has had articles in business titles including Idealog, the New Zealand Herald and the NBR.