From the minds behind AskYourTeam, Leaders Who Listen is an online community for people who are interested in improving their leadership skills and empowering their people to do the same.
Working closely with the new startup to grow their digital business over 2015, Sputnik have developed a highly-targeted and well-executed multi-platform publishing strategy.
Leaders Who Listen began life as a blog sharing the best leadership news, advice and insights from around the globe. It’s growing active social networks include LinkedIn and Facebook.
Leveraging an audience of engaged and targeted New Zealanders, Sputnik’s digital programme now includes the production of online video content with some of the nation’s top CEOs, publishing guest contributors and sourcing the latest leadership trends to ensure Leaders Who Listen, and its followers, always have their finger on the pulse.
- Grown blog audience size by 200% over 6 month period
- Increased LinkedIn community group followers by 80%