ANZ has a long and proud reputation of getting in behind Kiwis from all walks of life, both as a bank and as a sponsor in the community.
Big dreams start from small places, and the ANZ Dream Big campaign was a chance for Sputnik to flex its content marketing muscle while helping support New Zealand cricket at all levels.
A tour bus was transformed into a travelling Dream delivery machine and embarked on a tour from the top of the North Island to the bottom of the South visiting schools, cricket grounds, clubs, completing clubroom makeovers and delivering top line cricket gear to hundreds of deserving kids and tireless stalwarts of our national summer game.
Sputnik planned and managed each event and produced professional video content at every stop to make the biggest splash possible in each local community. The accompanying campaign resulted in hundreds of thousands of Kiwis getting the opportunity to connect with ANZ’s Dream, both in person and via coverage that ran in all national and regional media outlets, across TV, online social media, radio and print publications.